The course of Product Development is anchored on understanding client needs to build competitive advantage. More specifically the course will help participants to describe the process of innovation financial product development, explore opportunities for product innovation by applying various current market research techniques, design and pilot test product prototypes and finally costing and pricing new products.
Describe the process of product development
Assess institutional capacity for product development
Apply various client-oriented market research techniques
Interpret research results to design product prototypes
Cost and price new products
Pilot test products
Marketing and Product development officers, Managers, Customer care officers/Managers and loan officers
Already working in the respective sector and gained some experiences in dealing with clients.
Registration 10,000 RWF and Tuition fee 100,000 RWF per head
Mr. UWITONZE Jean Claude, Program Manager and Capacity Development Expert, Tel +250788216507, email: firstname.lastname@example.org